Cannes Lions

CLOSE UP TOOTHPASTE

BORGHIERH/LOWE, Sao Paulo / UNILEVER / 2010

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A man waits for his beloved to get off an airplane. She emerges, the two spot each other, running, hugging, but when the guy starts speaking, his subtitles appear distorted and the woman feels sick and flees, leaving the guy clueless as to what happened. The captain of the plane shows Closeup Liquifresh, a pocket mouth gel. "Bad breath. Don’t let it speak for you".

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