Levi's® is a traditional icon in fashion and the advertising world. They needed to have a site in Latin America that represents its history and tradition. However, this website must be more than an electronic catalogue. The creative idea is “Everybody needs a soul, everybody needs a pair of Levi's® jeans”. Considering that Levi's® is more than a pair of jeans, we believed that the brand is constantly in evolution as its website which changes each time users access it. Users are supposed to know the fashion collections and to interact within Levi's® website by combining fashion pieces.