Cannes Lions
CLOTHES IRON
DENTSU, Tokyo / TOSHIBA / 2010
Overview
Entries
Credits
Overview
Description
Explain the smoothness of their new clothes iron.
Execution
The Winter Olympic games were held this winter. In Japan, curling now has become one of the most popular winter sports. We used this situation to explain the product's benefit.
Outcome
The recognition of the clothes iron went up.
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