Wrangler's 'Stunt' is the most action-packed, adrenaline-fuelled campaign yet in its exhilarating We Are Animals series.

'Stunt' features real life Hollywood stunt people performing truly fearsome stunts. The danger, the explosions and the sheer daredevilry are captured in stunning images by the outstanding US-based photographer Cass Bird, and crew.

Wearing denim from Wrangler’s Spring/Summer 2011 collection, the two man, two woman stunt team… • JUMPED through a 2nd storey WINDOW.

• DIVED clear of an EXPLOSION.

• FELL through a sheet of GLASS.

• RAN down a street while ON FIRE. Shot on the 'New York' streets of the legendary Paramount Studios in Los Angeles (a set used by Indiana Jones, Spiderman and The Godfather), the 'Stunt' campaign pushes Wrangler’s thrill-loving brand persona to the max, and tests the limits of what is possible in advertising.

The extraordinary images will launch across style magazines and European billboards in March 2011.

At first, a website gallery was live for the launch of the campaign.

Internet focus was to guarantee the virality and the campaign spread promptly. Press and outdoor have been chosen to support the brand image.

The strategy was to use tactical media, e.g trendy consumer magazines, to touch the core target. The first publish is for "Dazed & Confused UK", followed by other titles like "WeAr" and "I-D". Outdoor is launched in Germany and in Poland, being emphasised on giant billboards in Warsaw.

The campaign was launched 10 days before the registration.In 10 days, there were 1880 results on worldwide blogs, and images have been used 2700 times.