Brief The fashion label drykorn (Kitzingen) ordered an innovative, playful website which allows a clear navigation to both the retailer and the consumer through intuitional exploration of the brand drykorn with emphasis on the latest collections. The website ought to receive a completely new appearance and to remain expandable with low expenditure.SolutionThe visual and interaction concept of the website is an interactive "moodboard" application. Impression, colours and materials are visualised and communicate the basics of the collection at a glance. Due to this principle all contents are arranged on a surface of cloth which furthermore forms a map of the website that can be navigated by the user. A scalable interface allows zooming in and freely moving on the surface. The whole appearance of the website can be changed easily by using different types of cloth.