Diesel’s guides for successful living shifted to successful afterliving last year through the launch of Diesel Heaven. Last season’s online campaign went further than ever before and included blogs reporting on a worldwide phenomenon of fallen angel wings with documented sightings in 18 countries, video ads featuring the attractive guide to Diesel Heaven, Delia Evans, itinerary ads that allude to activities you could expect to experience in Heavens only 7-star hotel and an angel recruitment campaign to make up for all the fallen angels who were corrupted by Diesel’s presence and subsequently kicked out of their celestial work place.