Situation: majority of the young target generation already have Levi’s Engineered Jeans due to success in the Korean market. That’s why we needed a new ad to drive the re-purchase of the newly launched Atlantis line.The theme of the ad: Atlantis is expressed by free motions of two male and female models in imaginary Atlantisin order to express the brand's concept, Free to move. It creates a unique image only for Levi’s.