Cannes Lions
4 AM SAATCHI & SAATCHI, Guatemala / DIESEL / 2011
Awards:
Overview
Entries
Credits
Outcome
More than 150,000 downloads within the first two weeks.
Over a million trackbacks registered on the first month.These achievements have been a small step in the life of Excellbook, but a giant leap for Diesel in Guatemala.
This is how “stupid” conquered the “smart” world. And "smart" hasn't realized it yet.
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