Cannes Lions

CLOTHING BRAND

4 AM SAATCHI & SAATCHI, Guatemala / DIESEL / 2011

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Outcome

More than 150,000 downloads within the first two weeks.

Over a million trackbacks registered on the first month.These achievements have been a small step in the life of Excellbook, but a giant leap for Diesel in Guatemala.

This is how “stupid” conquered the “smart” world. And "smart" hasn't realized it yet.

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