Cannes Lions

CLOTHING BRAND

DDB SYDNEY, Sydney / HUNTECH NZ / 2006

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We see a tranquil New Zealand forest. All is quiet…until we hear the sound of a zipper being unzipped. We then see a jet of urine hit a tree, followed by a loud sigh of relief. But the audience can’t see anyone in the picture: just the jet of urine seemingly spurting from mid-air. Eventually the jet of urine sputters and stops. The zip is then quickly closed and we realise that we’ve been looking at a hunter…a hunter so well camouflaged that he has blended completely into the background, becoming invisible.

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