We therefore created small bus-shelter posters along with the large ones. In the large format there was a father and, in the small one, his similarly-dressed son. This action took place close to C&A shops.

From the first day, C&A was out of stock on certain articles. The national press was in uproar about this action. For the first time in 10 years, C&A was ahead of H&M in terms of overall reputation.