To represent the fun of shopping at Old Navy, we created an analogy for the fun of the shopping experience by comparing it to the fun of picking fresh vegetables in a field and a ordering your favorite meal in a diner. We created places that feel familiar and authentically American -a diner and a pick-your-own vegetable field. Of course, our Old Navy diner serves cords for mothers shopping for their children and our vegetable pick-your-own field is full of cords for teenage girls shopping for Back-to-School fashion.