In China, NIVEA is generally regarded as a personal care brand mainly catering to men,

And this blue logo is familiar to most gentlemen.

This summer, we received a challenge to break this preceptions.

To introduce NIVEA CLOUD CLEANSING MOUSSE to young ladies, highlighting NIVEA’s lineup for female customers.

Cloud cream cone pack is launched on the Tmall platform and retail store.

We engage KOLs on social media and E-Commerce site to promote it. Engaged with Tmall, we created 5 cream cone pop-up stores in main cities to promote the experience, which attarct KOL's to check in and broadcast on social media again. these pop stores drive another burst traffic flow on line.

Our campaign generated buzz and triggered a surge of interest in try-on among young lady fans from online to offline.

For NIVEA, this is more than a regular promotional campaign for a new product, it created a noval and engaging facial cleansing experience.