Cannes Lions

CLUB 18-30 HOLIDAYS

SAATCHI & SAATCHI, London / CLUB 18-30 / 2005

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The List is a site from Club 18-30, a company which provides package holidays for young adults in resorts across the Meditterranean. This site was conceived to attract a new type of customer who would normally avoid the Club 18-30 brand, due to its notorious image. Using a more enigmatic approach, the audience is asked whether they are on the list, an invitation to enter a series of animated scenes, where choices are presented to establish the viewer's suitability. Once 'in' people on The List are invited to free parties and events and ultimately, to take a Club 18-30 holiday.

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