Consumers were so engaged that they were the ones that covered the city with stickers shaped like balls. It was their revange for all tose times when they lost and everybody attacked them. for them it was pay-back time, and it was fun to be a part of it.

There are no quantitative recorded results, the only facts are that the stickers were produced and given to the team's fans and they did place them on the streets without incorruring in any distribution costs to Nike.