The creative idea was to impact the public with daily objects that are meaningless out of their original context. A door, a toilet bowl, and even a shower were distributed around São Paulo’s main malls with the phrase “Not everything goes well in any place”, and a teaser inviting the public to see the new Brastemp Club Compact Refrigerator. At a Fast Shop store, the consumer was to see the product displayed among TV sets, computers, and in other distinctive places, always with the signature created for the launching event: “Brastemp Club Compact Refrigerator. Goes Well In Any Place.”

The action resulted in a high sale rate; over 100 products were sold during its first month in the stores. Additionally, it raised visibility of the brand and, mainly, of the product in the public of the mall.