Cannes Lions

CLUBE 25

ARCOS COMUNICAÇÃO, Recife / RED CROSS / 2013

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Overview

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Credits

OVERVIEW

Description

The digital campaign called #donateexample

creates a virtual blood bag that feeds the timeline of youtube videos.

The idea was to build a permanent network

of donors and used blogs as media worldwide.

"A club where it costs nothing to be a member. Only generosity."

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