Eurobest
DDB, Milan / VOLKSWAGEN / 2016
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The 30-sec. TV commercial shows a parallel between the Polo R WRC and the marketed road car. In fact, both cars have a navigator: on one side it’s the co-pilot, on the other the the App-Connect system. So what if the co-pilot of the three-time world rally champion Polo could do the same things the everyday Polo can do?
That’s why we see the “human navigator” trying to simulate the technological device: reading messages, providing information about places on the way and even singing and playing songs. That brings us to the conclusion that the road Polo, thanks to its App-Connect, is the perfect companion for the everyday life.
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