A sales competition between travel agencies was devised.An old myth says, that you must not wave with anything white under the Northern Lights because otherwise it will come and get you!So, naturally, we sent out boxes with Northern Lights under the lid, containing a white handkerchief and a competition folder.Text: "If you wave something white under the Northern Lights it will come and get you."First prize: A trip with the MS Northeren Light (sic!).

Four out of five travel agency chains chose to participate. Among these, sales went up 60% compared to same period last year. Regarding the one agency chain that did not participate: sales went down 61%...