Simply by turning the chairs around, we made an impactful statement, and conveyed a clear message of protest. Using the chairs also meant Greenpeace volunteers could be present, dressed as “lifeguards”, explaining their point of view and handing out leaflets to passers-by.

The result was that thousands of beach users were made aware of the danger of mistreating our coastline. Thousands of people became interested in Greenpeace’s efforts to stop this abuse – many of them requested leaflets, and a sizeable number even became Greenpeace members.