More and more these days, brands are generating clever content to better connect with consumers. Our challenge was to come up with an outstanding idea to highlight the benefit of our product and to make it highly visible to our audience.

This special edition was sold in the summer on Colombia’s main beaches, where it generated a direct and positive experience between the brand and its consumers.

An average of 265 REAL ICE-COLD COCA-COLA bottles were sold every hour---a rate of sale 12 times greater than that of standard Coke bottles, even though REAL ICE-COLD COCA-COLA bottles were 90% more expensive.