Cannes Lions
JWT BRAZIL, Sao Paulo / COCA-COLA / 2013
Overview
Entries
Credits
Description
One of the most famous architectures in the world, Oscar Niemeyer came to death on 2012. The agency saw an opportunity to make a tribute to the architect that used curves in all his projects.
The post at facebook’s fanpage highlighted the “wave” in one of the most famous projects developed by the architecture: Edifíco Copam. People could participates of this tribute, sharing the image.
In the first 12 hours after the post, more than 4000 fans liked the image and more than 1.500 fans shared the post at Facebook. The image became a topic at blogs, twitter and Pinterest.
JURY: quote in English 'If a straight line is the shortest path between two points, the curve is what makes concrete look infinity' Oscar Niemeyer
Execution
If there was an official sponsor of magic during Xmas, it would be Coca-Cola. And an ice-cold Coke is even more relevant in a country like Brazil, where Xmas happens in the middle of the summer.
Outcome
If there was an official sponsor of magic during Xmas, it would be Coca-Cola. And an ice-cold Coke is even more relevant in a country like Brazil, where Xmas happens in the middle of the summer. For the first time, Coca-Cola wasn't showing an iconic Santa Claus –but all those who work as one during Xmas time.
Similar Campaigns
12 items