Coca-Cola Zero. It’s got no sugar in it, you know. We were asked to create the digital advertising for Coca-Cola as part of this, their biggest brand launch in over two decades. The ads are aimed squarely at a Nuts / Zoo reading 20-29 year old male audience, focusing around the creative construct ‘Great things in life without the downsides’. This translated into insights such as 'music without boybands'. The campaign provided an opportunity for us to showcase some great flash creative with properly thought through audio.