A boy rescues a girl.

On the underground: A girl is getting nervous as ticket inspectors approach.

The boy jumps out of the carriage. The chase is on. Just as one of the inspectors is about to apprehend him, our hero surprisingly presents his ticket. Happy end.

In close co-operation with the publisher we realised a black on black ad. We printed the Coca-Cola logo and the headline in a high gloss black on a normal black background. The result: you can see and read the ad, but you cannot copy it on a copy machine. This effect underlines the message: Coca-Cola cannot be copied – since 1886.

Although placed only once, this ad produced astonishing reactions from readers (see above) and third parties: a postcard company asked permission to produce thousands of postcards of this motif to distribute them in bars and clubs. The scope of the ad’s impact validated the importance of target group relevant media.