The BriefIn 2011, Coca-Cola celebrated its 125th anniversary. To commemorate it, the company wanted to do something different, something symbolic which could somehow condense those years of being part of everyone’s lives.The IdeaCoca-Cola’s headquarters in Atlanta houses, among other things, is an enormous restricted access archive, where they keep the brand’s treasures, which have never been seen by the general public. Objects like those stored in the archive are also in the hands of Coca-Cola collectors and devotees all over the world. We travelled to Atlanta to create a website offering 360º visits to that archive for the first time from anywhere in the world, as well as interaction with the elements stored on its shelves, and a virtual museum so that each visitor could add his own personal Coca-Cola mementos to the collection.The ResultThe hidden treasures of Coca-Cola were unveiled for the first time. What started as a Spain-only action ended up translated and published in 33 countries. Today, the Coca-Cola archive continues to receive visits from every corner of the globe, and its virtual collection now includes objects from thousands of collectors all over the world.