Coca-Cola has always been an integral part of people coming together. But with the world flocking to the digital space, how we connect needed to change. We had to jump start some real conversations - with people you may have lost touch with, or were yet to meet.

So after 125 years of putting the same name on every bottle of ‘Coke’, we tried something new. We printed the 150 most popular Australian names on ‘Coke’ bottles and invited Australians to ‘Share a Coke’, once more becoming part of people coming together with the best conversation starter of all: a first name.

In just the first 3 months of the campaign:-Sales transactions grew 3%.-Volume increased 4% during the wettest Australian summer since records began 111 years ago.

-5% of Aussies started enjoying ‘Coca-Cola’ again.

-Young adult consumption increased 7% (achieved without increasing distribution or discounting heavily).-12,020,000 media impressions earned.

-Facebook traffic increased by 870%.

-The number one most talked about Facebook page in Australia.

-121m impressions on Facebook.-76,000 virtual ‘Coke’ cans shared.

-378,000 custom ‘Coke’ cans printed at Westfield Malls.