To celebrate its 125th birthday, Coca-Cola is opening an ephemeral space in Paris, in which a new style of bar called “La Bulle” ("the bubble" in English) gives a glimpse of where the brand's future lies, and offers an original interactive experience

Visitors can discover the full range of the brand, and depending on their current frame of mind (zen, enjoy or boost), can choose a visual and musical atmosphere with which to interact. The architectural, graphic and digital design puts Coca-Cola's visual codes back in the spotlight, and initiates a new relationship between the brand and its consumers.

The furniture emphasizes the attention paid by Coca-Cola to the whole issue of sustainable development, while the menu and information displayed on a digital device are also an opportunity to advise customers on innovative flavour combinations. Lastly, the terrace has been specially designed to let people hang out with friends over a cool drink or a snack.