Cannes Lions
UNIVERSAL McCANN , Istanbul / COCA-COLA / 2007
Overview
Entries
Credits
Execution
3 operating vending machines embedded into the wall ad of 611 m2. Visuals symbolising main attractions of the area were visualised as they were coming out of the Coke vending machine, implying “Happiness coming out of the Bottle”.
Outcome
As application has been done over a wall which has not been used as an advertising area before, level of attraction has been maximised. People used the vending machines interacting with the advertisement. The application has attained PR coverage as it was a first time application.
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