Cannes Lions
TURNER DUCKWORTH, San Francisco / COCA-COLA / 2010
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Overview
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Description
These designs for Coca-Cola North America are intended to celebrate Coke’s authentic connection to summer. The collectable can packaging forms the center of the system but the graphics needed to extend to secondary packaging and premiums (T-shirts, hats and towels), as well.
Execution
The designs are inspired by some of the most popular Olympic Winter Games sports, such as figure skating, ice hockey, speedskating and snowboarding. The athlete silhouettes are linked to the Coca-Cola Dynamic Ribbon branding device, with the added refreshment cues of ice/bubbles.
Outcome
Food Service Customers love this new cup design, giving them a higher end plastic cup at a great price point. Based on the successful orders, this cup has been added permanently to the Coca-Cola Food Service system and has been featured at LA Live and other higher end venues.
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