'Coca-Cola Drop Spots”. Drop Spots: it's a hiding place in a public space, where people can leave things for exchange ; stash something fun and see what you get back” is the main concept. Anything is good! A game, a CD, a DVD, a book, a t-shirt, …

The agency developed the concept of “Coca-Cola Drop Spots”. Drop Spots are hiding places in public spaces, where people can leave things for exchange. 'Stash something fun and see what you get back' is the main concept. Anything! A CD, DVD, book, T-shirt, etc…

To begin this viral chain, Coca-Cola created 100 Drop Spots in the city of Lisbon, with 100 mystery gifts. Within 24 hours, all 100 mystery gifts had been found, and the chain had begun, with new objects, new spots, and new participants.