By buildin content of the hottest youth media brands, Coke Fridge became a reservoir of latest youth trends and desires. To entice kids to remain engaged, every Coke bottle contained a secret code that could be registered online for free music downloads, games, wallpapers, and Coke merchandise. Kids also got exclusive access to contests and free gifts every time they registered a Coke cap code.

The Coke Fridge became the biggest online youth platform in Germany!Nearly 30 million page impressions and nearly 500,000 active registrants redeemed 10 million Coke codes in the first 6 months alone. Sales increased by 6%.