Coke 'Border' tells the story of two soldiers from rival nations who are able to put aside their differences and for the briefest of moments see each other as individuals as they share a bottle of Coke.

We created a Facebook event - encouraging fans to RSVP to the 24hr Session and invite friends to attend with them. Twitter and Facebook were used to build anticipation and awareness.For the event experience we projection-mapped tweets, images and content onto a surface inside of the studio; using Kinnect cameras we enabled the band to interact using gestures. Taking fans' messages and turning them into visible, life-sized, expressions.Over the course of the 24hrs, alongside the live HD video stream, we used Twitter to keep a dialogue going with fans. We offered a running commentary, delivered challenges to fans and allowed them to vote on key decisions using hashtags. When a fan’s tweet was featured in the studio we sent them an @reply to let them know and included a TwitPic of their content on the wall as a keepsake.

As a result, we had steady participation from 139 countries, 14.6% global engagement rate – (3x the average Twitter rate of 3-6%), a 387% increase in average daily growth for @cocacola following, 31,000 mentions of #WithMaroon5, a 1,300%+ increase in @cocacola mentions and 1 great new Maroon 5 track.