Cannes Lions
SCHOLZ & VOLKMER, Wiesbaden / COCA-COLA / 2012
Overview
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Description
The Coca-Cola Snowglobes app was brought into the market for both iOS and Android devices through a strong connection into the overall digital Christmas campaign. The overall campaign story lets consumers create virtual snow globes on different channels. Mobiles and tablets focus on the usage of touch control of the app by adding a unique experience of controlling the dance moves of the different characters.The app can be downloaded from the according app stores. Downloads and usage are quite a sucess: with 25 countries launching the app and over 465.000 downloads the Coca-Cola Christmas app brings the happiness of celebrating with your friends to your mobile.It supports the client's strategy of creating unique mobile experiences and continues the success story of Christmas mobile apps brought by Coca-Cola for the last three years.*password: JuryCannes2012