This year Coca-Cola turns 125 years old and worldwide campaings are celebrating the ocassion. In Peru, as in other countries, the commercial “Chorus” was shown in Cable and local TV, complemented with a Press, Outdoor and Media campaigns. We decided to go a step further and take the message to the Web. We produced a video, in a candid camera format, to try and prove the honesty of peruvians, in a time when bad news are more frequent than god ones, this had to be one of the good ones.

3 days alter it was uploaded to YouTube, it reached more than 30,000 views, and today, 2 weeks alter that, it has reached 56,000. This was achieved with no support of any massive media, just Facebook, blogs and people seeking for reasons to relieve in a better World!