Cannes Lions
AKQA, New York / COCA-COLA / 2008
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Our task was to bring the magic of the Happiness Factory to the online world.The biggest challenge was coming up with a digital idea that would transcend cultural boundaries. So we turned to something that everyone could relate to. Work. Almost everyone in the world has to work for a living. But unfortunately, most people don't like their jobs.But what if we could turn work into play? What if we could reverse the annoyance of having a job, and turn it into a fun and enjoyable experience?
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