iCoke.cn is a future happening now - the perfect answer for how digital marketing sews brand love and direct consumption seamlessly.

It's a transformational platform that strives to inspire Chinese youth to pursue their passion and create a movement that will have positive impact on their world and their love for the brand. iCoke.cn engages with youth the way they most desire, bringing them unique experiences and millions of prizes, physical or virtual. All of this is available simply by drinking a bottle of Coca-Cola.In less than 12 months iCoke.cn attracted millions of members, and capture 25% of the total Chinese Internet population.