Previously in other countries, the truck would enter low-income neighbourhoods bringing gifts. We wanted to do something totally different and directed the truck towards the one place people would most need it: Rush Hour Traffic.

Coca-Cola’s Valentine’s Machine video was viewed by over 1.5 million people in just 3 weeks without any seeding or extra media budget. For weeks on, there were 2 tweets per minute mentioning the video from all around the world. But most of all, the machine brought couples even closer on Valentine's Day giving them yet another reason to share a hug or kiss.