A unique 3D maxi billboard was created to cover the internal arc of the Milan Central Station representing the traditional Coke bottle with laser effects which underlined the claim ‘live on the coke side of life’ and enlightened parts of the creativity.

It could be seen by all commuters when arriving on a train and from all the people who were waiting for their transportation to arrive.

The Coca-Cola spectacular outdoor has generated more than 12 million contacts during the on-air. The client was forced to increase cases shipped to the central station considering that Coca-Cola product was going out of stock during the on-air period. Overall sales increased + 6%in the surrounding area during the period.