In China, with the rapid change in society, generations are divided like never before.

People spend the whole year counting the days until Lunar New Year, then traveling

thousands of miles to reunite… Only to finally gather around their dinner table and find out that have little in common to talk about or do together. They’re side by side, but have nothing to talk about. The lack of common ground, keeps them from being truly together.

This Chinese New Year, Coca-Cola is bridging the generational divide, by turning gaming – the symbol of disconnection – into a shared experience for generations to come together and connect — Coca-Cola Family Game. To participate in this interactive family gaming event, all you need is just a Coke Tiger Can, a phone, and your family members.

As mobile phone has been the source of divide, we turn it into the device to bridge generational gap, providing a timely playground for everyone from the family to come together and play. Each game allows 2 or more players to participate in, with simple but fun mechanism, this becomes the new common ground, as well as precious memory for the whole family.

We launched a series of special designed tiger cans for each family members, and turn every Coke can on every table, into a magic portal that unlocks the Coke CNY Family Games, China’s biggest ever interactive family gaming event.

The games used AI, AR real-time camera AND voice technology, breaking the boundaries of what can be achieved on WeChat and enabling families to interact on their phones together.

In one game players blinked together to make a tiger jump, In another, they screamed together to make a tiger fly. Or controlled a tiger to play air hockey by wiggling your head.

The togetherness was captured, and shared across WeChat – challenging other families to join in.

What’s more, we make this a new CNY ritual, by giving out reward points every day in the game! These reward points all link seamlessly into Coca Cola’s new consumer CRM platform.

The Coke Tiger Family Can brought together an impressive 10 million families for the holiday, with 208 million media impressions, 21.3 million clicks, and 1.6 billion in earned & paid media exposure.

All of which helped Coke show that the real magic happens when we all come together.