Cannes Lions
THE COCA-COLA COMPANY, Atlanta / COCA-COLA / 2015
Overview
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Credits
Description
The original Coca-Cola Freestyle dispenser offering more than 100 beverage choices continues to provide the best solution for high-volume customers. Our research shows that nearly 2 out of 3 of people say access to Coca-Cola Freestyle influences their choice of restaurant. Coca-Cola Freestyle recently expanded its availability to 150 markets across 48 states and in multiple countries.
Execution
The Coca-Cola Company developed the Coca-Cola Freestyle 3000 internally using feedback from our multi-channel customers and consumers across global markets. Using The Coca-Cola Company Common Innovation Framework, the team managed the complex innovation process from dispenser concept design and engineering to full commercialization.
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