Cannes Lions
MARCEL, Paris / COCA-COLA / 2009
Overview
Entries
Credits
Execution
Posters of the product’s packshot were printed on Velcro and placed in bus shelters in two waves.Likewise, an Internet and print campaign were launched to support it.
Outcome
On the whole, there was a 3.8% boost in the brand volume growth in the French market.More specifically, the campaign moved the volumes significantly (by 12.3%) from cans to the new more profitable 50cl. format.
Similar Campaigns
12 items