Spikes Asia

Coca-Cola - Lunar New Year 2023

UNLISTED, Melbourne / COCA-COLA / 2023

Film
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Overview

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Credits

OVERVIEW

Execution

The creative team on this project felt it critical that the animation implemented in this film be 3D. 3D animation allowed for a sense of realism that 2D would not have achieved, so that despite the characters being fantastical, the story was able to resonate with audiences. To assist with achieving such realism, our director performed extensive research and was considered with his design choices. Not only did the director model environments after real life locations (Binggou Danxia), he made use of textures and fabrics (felt) adding a level of dimension to the Rabbit family that enables them to seem believable. This was also true of the props featured - specifically Grandmother’s all important dumplings - which exhibit a gooey and soft finish to mimic the steamed dumplings that audiences know so well.

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