Eurobest

Coca-Cola - Open Like Never Before

72ANDSUNNY, Amsterdam / COCA-COLA / 2020

Awards:

1 Bronze Eurobest
2 Shortlisted Eurobest
Film
Film
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Overview

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OVERVIEW

Execution

San Francisco was at the same time the most courageous and the most relevant choice of music. The track, both the original and its many renditions, carries an unparalleled cultural weight, as it’s been a generational anthem, associated with progressive movements since the 1960’s. It keeps returning, as a true symbol of optimism and change, both delicate and powerful.

This particular rendition was part of the original soundtrack for the 2018 film “The Last Black Man in San Francisco”, a testimony to the vitality of the track. It’s soulful variations carry the memory of the original track, but sparsely, allowing it to be seamlessly weaved into the poem that carries the film. In a time of cynicism and social backlash, it helped ground the piece in a place of honesty and hopefulness.

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