Cannes Lions

Coca-Cola: Open Like Never Before

NEW LAND, London / COCA-COLA / 2021

Film
Film

Overview

Entries

Credits

Overview

Execution

Through a poem co-written and performed by British artist George The Poet, the anthem film invites us to challenge the so-called new normal, to stay open and bring renewed optimism for the change ahead.

To the sound of a rendition of the 1960’s iconic track “San Francisco”, we follow George performing his own words. But as the film progresses, different people join in, young and old, from all walks of life and parts of the globe.

Each person makes a part of the poem their own, challenging the old notions of work, family, travelling, body and race awareness, gender, immigration, sexuality and female leadership, all in one continuous, poetic flow. The film ends with George and a last statement of optimism from Coca-Cola: “We’ll weather this storm, so I’ll be open like never before”.

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