A two step communication to maximise results:STEP 1: a funny animated email, with the concept: "Wunderman feels Coke´s effect". STEP 2: delivery of a red Coke's colour box, with agency's employees' funny messages about "the moment I enjoyed this Coke"; and a mini CD with an animated clip.

We won. The meeting was held and all addresses congratulated us for this new way to draw attention. We are now working on a Teens Loyalty Programme.