Take various forms of performance and entertainment out of the theatre and off the screen, and onto the streets where real people can experience them up close and personal - and all in a uniquely Coca-Cola way.

Implementation:

Working with our network we identified influencers in various markets who we thought could be exciting for the audience, then worked on developing collaborations between them, on the shape of their specific episodes.

Timeline:

This was concepted, developed, and produced within 8 months time.

Placement:

The final films live on both a proprietary Coca-Cola app, called WOAH! and on Youtube (geo-locked).

WOAH is the new media platform for the youth created by Coca-Cola. The intention behind the WOAH project is to create a web-platform/mobile app that entertains and inspire the youth across Europe which also is expressed in the Acronym: Where Only Awesome Happens.

Scale:

We produced 16 episodes of Word On The Street during 2016 in Romania, Italy, Poland, Holland, Germany And England. This is available on the proprietary Coca-Cola app, called WOAH! - available in Central and Eastern Europe (geo-locked).

This series has only just launched so results are currently unavailable.