Cannes Lions
STARCOM MEXICO, Mexico / COCA-COLA / 2003
Overview
Entries
Credits
Execution
Media led Rockola integration, contract negotiation and exclusivity in both shows, working closely with Coca-Cola and the television networks. The unprecedented success of both shows resulted in a new launch platform for Coca-Cola while creating a unique source of talent for the Rockola tour. Ten new teen rock stars were discovered.
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