Coco’s Café for the past few years have taken the stance of conversations being concocted easily over a cup of coffee. And how disputes or difference of opinions can be easily resolved by conversations.

Considering Cocco’s had already established how a simple conversation could prevent disasters. This year, we focused on genocides. Hence the communication spoke about infamous mass murderers who could have avoided getting blood on their hands, had they struck a conversation earlier. And the device for which were innocent looking coasters simply laid out on the table. On further glance, a story was formed out of them. Which communicated the power of a conversation and also gave the consumer something to ponder till their order arrived.

In a span of 2 years, Cocco’s advertising had already gained popularity with their print advertising on conversations. This year was slightly different as we gave it a new layout design breaking away from the template. And it was so much appreciated that it was taken in-store and used as coaster designs as well. So instead of just boring tray mats with puzzles and facts, there was an activity for the consumers. Which ended up creating such a huge demand in itself that Cocco’s had to sell these coasters apart from the coffee that they serve.