Cannes Lions

Code of Conscience

AKQA, Sao Paulo / INSTITUTO RAONI / 2020

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Overview

Entries

Credits

Overview

Background

Today, despite its protective status, ? of the world's protected reserves are under threat from human activity.

In some regions of the world, deforestation is reaching unprecedented rates like the Amazon, for instance, where the deforestation rate in 2020 was the biggest in the decade.

It's hard to monitor and stop humans from destroying our forests, but we can stop the machines they use.

Idea

In collaboration with companies and NGOs from all over the world, we created a Cyber Shield for our Forests. An open source software that restricts the use of heavy-duty vehicles in protected areas.

The code uses the World Database on Protected Areas (WDPA): the largest assembly of data on the world's terrestrial and marine protected areas, containing more than 260,000 protected areas, with records covering 245 countries and territories throughout the world. It is updated on a monthly basis by governments, NGO's, landlords and community groups.

Using vehicle on-board GPS, the code detects when a protected area has been breached.

When a machine enters a protected area, the system automatically restricts its use and sends a message to entities responsible for the protected area's supervision.

The code is free and available to companies and governments.

Strategy

The Code of Conscience combines geolocation data from all the natural reserves in the world with the geolocation of heavy vehicles.

The World Database on Protected Areas (WDPA) is the largest assembly of data on the world's terrestrial and marine protected areas, containing more than 260,000 protected areas, with records covering 245 countries and territories throughout the world. The WDPA is a joint venture between the United Nations Environment Programme World Conservation Monitoring Centre (UNEP-WCMC) and the International Union for Conservation of Nature (IUCN) World Commission on Protected Areas (WCPA).

Data for the WDPA is collected from international convention secretariats, governments and collaborating NGOs, but the role of custodian is allocated to the Protected Areas Programme of UNEP-WCMC. The WDPA delivers invaluable information to decision-makers around the world, particularly in terms of measuring the extent and effectiveness of protected areas as an indicator for meeting global biodiversity targets.

Execution

Code of Conscience was launched on Amazon Day, September 19, 2019 - with a film featuring the Nobel Peace Prize Nominee Raoni Metuktire at codeofconscience.org and YouTube.

The project earned global coverage on major media outlets, sparking the interest of private companies, governments and individuals.

As proof of concept, we recorded a pilot in Aire River natural reserve.

Benjamin Von Wong, the famous "artivist" invited us to speak about the project on a podcast and from that, we started receiving contacts from volunteers across the globe to help on the project.

Code of Conscience was one of the highlights at TEDx Blumenau

We had several conversations going in America, Europe, Asia and Pacific but they were paused due to Covid.

As next steps, we intend to start a parallel initiative to implement the Code on boats, so we can help supervise illegal fishing in sea and river protected areas.

Outcome

We started implementing the Code in heavy machines from 3Tentos, one of the biggest Brazilian Agricultural companies.

A Latin America government just signed the implementation of the Code of Conscience on heavy machines, trucks and boats operating near the Amazon.

Two global manufacturers are discussing the implementation of the code on future machinery and government in Europe is interested in turning the Code into a law.