Cannes Lions

CODNAPPED

MJZ, Los Angeles / ACITIVISION / 2014

Film
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Description

For many gamers, downloadable content (DLC) is a dirty word. It’s things like neon green pants and bonus game modes tacked on at the end - in other words, “nice to have” content. But for Call of Duty: Ghosts, we needed to make DLC feel like a can’t miss event.

So we devised the ultimate gamer fantasy - the chance to be CODnapped. An opportunity to disappear without a trace from family, friends and life’s obligations in order to play all the Call of Duty: Ghosts you could ever desire without any repercussions.

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