Cannes Lions
TESTAWEBEDV, Turin / LAVAZZA / 2005
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The subject is the circus seen through Olaf’s eyes. A world that realises unique images of Espresso: the main character, as always, of Lavazza calendars. This theme gave us the chance to experiment with unusual effects: a tiger walking on a white page expands the dreamy idea and invites the user to discover new emotions, from glamour to creativity. Colours, together with the navigation system, give a personal and playful rhythm. Finally the tiger gave its magnetic personality to the site.Not only for artists: glamour and fashion lovers, trend maniacs who pay attention to the world we live in.
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